A New Day @ Target


Target announced a long while ago that they were going to be replacing some of their beloved brands (RIP Merona & Mossimo). I've been a huge fan of Target and their fashion for years, my husband just knows that when we go to Target, I will spend way to much time going through all the racks to find the best items. When someone compliments my outfit, I love being able to say "Thanks! It's from Target!" because it's so affordable. 

Note: I love sharing my style. If you show up wearing the same thing as me, I'm not mad, I'm freakin' ecstatic that I have a style twin! 

Targets clearance rack is amazing. The basics, also amazing. And when they partnered with Who What Wear? *swoon* I love it all! So I had high hopes for the new brands they were going to replace the old staples with. I was scared they were going to up the prices and the designs would be *blah* or just not my style anymore. 

*psh* I shouldn't have worried. Target NEVER fails me!

When I walked into my local Target, I noticed the signs for the *NEW* brands. I took my usual detour right into the clothing section, my husband taking the cart to grab the few things we actually needed and left me to browse. 

I had about 5 things to try on right away. Most were from the Who What Wear Collection, but a few where from A New Day, one of Target's new brands. 

A New Day is billed as a "more-stylish women's line featuring new pieces every month" instead of releasing new styles every few months as has been the usual system. I already knew that I had to look at the clearance rack every time I came into Target since new items got added so frequently. So this just means EVEN MORE great stuff....sorry budget...sorry closet...sorry husband. 

According to an article in the LA Times; the brand is aimed at a woman who shops at such stores as J. Crew and Zara, (HEY THAT'S ME!) and was designed to provide value-conscious shoppers with more versatile pieces for their wardrobe.

Well done Target. Well. Done.  

I ended up buying the Striped Shirt Dress in Light Blue. It's. So. Cute. SO CUTE!  And guess what...it's now on clearance! 

Image from Target.com

Image from Target.com

It's a button down shirt dress with a self fabric, wide sash at the waist that can be tied in the front or the back. It nips you in at the waist and is so flattering! And I'm not sure what kind of fashion magic they used, but the buttons don't gap or pull very much at your chest. 

One of the things I love about this dress is the sleeves. They are a wide, bell like style. Not only that, but they are split, so you get this lovely flutter and movement with your arms. 

Image from Target.com

Image from Target.com

It's long enough for me to feel comfortable wearing to work, but short & stylish enough for me to wear out to brunch with my friends and family. The cotton is thicker, so while perfect for Spring & Summer, I think it will be able to transition into Fall with some tights and booties. 

I keep my accessories minimal, since the high neckline and collar is a little much for a bold necklace for my style. With my hair up, I'll do a fun pair of earrings. But I love this dress with all kinds of shoes...flats, sneakers and sandals. Because of the very calming tones of the light blue stripe, I add a bold color pop of lipstick...for fun!

Apologizes for not having an image of me wearing it. I just got caught up in summer life and never took any pictures! But better late than never right? And it's now on clearance, so it's even better. Go check out A New Day at Target and see what great styles you can find!